Chief Strategic Planner
Customer
Office of the Chief Strategic Planner
Site
Visit the Office of the Chief Strategic Planner
Audience
Internal Facing – Corporate
Work
Website Design & Development
The Challenge
The customer was looking for a fully responsive redesign of their existing website in order to align with new organizational priorities following a change in leadership. This included additional pages of content and a place to highlight news articles. The customer’s number one descriptor for the office was “competition”.
The Inspiration
I began to mind map ideas starting with the word competition. The connotation and tone the word was both serious and energetic; like the Superbowl and a game of professional chess. The goal of the Strategic Planner is to always be three steps ahead of the competition; it’s finesse and total dominance. That’s what I needed to design to.
The Final Experience
The site uses arrows as a visual element as well as motion to convey the forward-leaning nature and strategic aspect of the organization. The use of dynamic imagery and modern architecture conveys movement, confidence and excellence. The Office of the Chief Strategic Planner had no existing color scheme so I landed on a vibrant red-orange to convey energy, passion and confidence in accordance with color theory.
Note: My non-disclosure agreement prohibits me from release of true content. The content in the news articles of this site are published articles from the Harvard Business Review. I do not claim rights to articles in the News section of this website. Content is representative.